Dad Grass

For the launch of Dad Grass's new leisure drinks, Sunday Drift collaborated on the creative concept and brought it to life in a sun-soaked backyard full of characters you'd want to get to know. Our relationship with Dad Grass goes back to the brands beginnings. Dan has been integral to shaping its visual identity, setting the standard for its product photography, lighting, and layouts. This campaign is one of our all-time favorites: great casting, great styling, great prop design, and a great time on set. Proof that when your clients are also your friends, the work gets better and the days get a lot more fun.