Culligan

Since 2024, Sunday Drift has been the main creative and content partner behind Culligan's social presence. When they came to us, their feed was easy to scroll past. Over two years and many campaigns, spanning sunlit lifestyle shoots and bold in-studio productions, we built a distinct Culligan world, from marathon content to three ongoing social series: Water Hotline, H2Know, and The Kids Table. With a wide product portfolio designed mostly for home and office installation, we centered the brand on what matters most: cleaner, safer, better-tasting water. What started as a single shoot has become one of our longest-running creative partnerships, and we're just getting started.