Culligan Purity

For the US launch of Culligan Purity, the brand's newest water cooler, Culligan trusted Sunday Drift to shape the campaign from the ground up. We developed the initial concept and the overarching tagline, "Hydration that means business" then brought it to life across six social and paid campaigns. Our team oversaw every creative detail, from scripts and graphics to casting, prop and set design, and styling, building a launch that makes everyday hydration feel elevated, polished, and unmistakably Culligan.